Are you excited to shape a fast-growing brand and inspire consumers with authentic, engaging marketing? As our Marketing Generalist in Spain, you bring the Bonusan story to life through creative content, impactful campaigns, and strong digital execution. With your hands-on mindset and eye for local relevance, you help strengthen our position in the Spanish market while staying true to our science-based roots.
An authority in the European nutritional supplements market. For more than 50 years, Bonusan B.V. has been a leading specialist in the field of vitamins and nutritional supplements. Bonusan develops high-quality nutritional supplements, while our knowledge organisation, Natura Foundation, supports therapists and professionals through scientific education. Together, we are committed to a future where health and prevention take centre stage.
Since September 2023, Bonusan has been supported by BD-Capital, a mid-sized European private equity firm specialised in consumer healthcare, following a “coaches with capital” model. In addition to valuing Bonusan’s strong heritage, BD-Capital is a trusted partner that shares our vision for both national and international growth, as well as our commitment to maintaining the highest quality standards across all Bonusan products.
In this broad marketing role, you are the driving force behind consumer-focused marketing activities in Spain. You translate the set strategy into eye-catching content, campaigns, and events that bring the Bonusan brand to life. You have great organization skills and take initiative, but always in line with the centrally organized brand message and look & feel. You adjust to all local needs.
You report to the Head of Spain and work closely with your peer marketing colleague in Spain (with focus on Health Care Professional). You also coordinate with the International Brand & Digital teams (located in The Netherlands) who set brand guidelines and support you with tools. The execution for Spain is handled completely locally.
Your Responsibilities
- Develop creative digital campaigns and content that strengthen the Bonusan brand in Spain.
- Manage and grow social media channels with inspiring and visually engaging content.
- Manage Ads and SEO campaigns with the agency.
- Design, launch, and optimize email flows and campaigns in Klaviyo.
- Organize consumer events and brand activations.
- Adapt international marketing concepts into local storytelling that resonates with the Spanish audience.
- Analyze campaign performance and experiment with new formats and ideas.
- Bachelor degree, ideally in Marketing
- 3–5 years of experience in digital marketing or a creative generalist marketing role, ideally in suppletion, health or FMCG
- Proven experience with D2C marketing, social media, email marketing, SEO and content creation; knowledge of Klaviyo is a plus
- Experience with both offline and online marketing and brand presentation
- Digitally savvy and experienced with the Microsoft Office suite, with a creative mindset and strong visual and storytelling skills
- Excellent communication skills, fluent in Spanish and with a good command of English to communicate with our international team
- Self-starter attitude: curious, proactive, hands-on, and equipped with analytical and organizational skills
- Affinity with health, nutrition, and lifestyle is a strong plus
- You live in the Madrid area
The heart of Bonusan is still located where it all began: in Numansdorp. This is where our production facility and headquarters are based. This role is part of our Spanish team in Spain, with a preferred location in the Madrid area. For the moment you’ll mainly work from home, but we value face-to-face time, so we regularly meet at central locations to collaborate, create and stay connected.
- Compensation based on experience and qualifications
- Play a key role in building and expanding Bonusan’s presence in Spain
- For now, you’ll mainly work from home, but we value face-to-face time, so we regularly meet at central locations to collaborate, create, and stay connected
- Professional development opportunities within the organization
At Bonusan, we work together based on five core values: Together, Personal, Ownership, Energy, and Learning. These values form the foundation of our work and define how we interact with each other and our partners.
Interested?
If you’re excited about shaping Bonusan’s presence in Spain and bringing your creativity to a growing international brand, we’d love to hear from you!
Send your CV and a short motivation letter to HR@bonusan.nl and tell us why you’re the right fit for this role (in English please). We’re looking forward to getting to know you!